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Marketing for Progressive Brands Review my copyBook a callIs your brand on trend?
We create conversions at the intersection of intention & impact.
Are your marketing & sales campaigns underperforming?
What you did last year isn’t going to keep you top of mind next year.
???? You’ve got big plans and serious goals.
???? You’ve worked hard to earn your place in your audience’s hearts and minds.
???? You’ve spent serious money on your marketing and sales campaigns.
So why isn’t it working better?
Your messaging shouldn’t happen in a vacuum
Relevance is dynamic. Is your brand dynamic?
Is your messaging dynamic enough to be relevant?
Our world is constantly changing with technological advances, scientific breakthroughs, and cultural shifts. Your messaging doesn’t happen in a vacuum. Your audience needs more from you. What, you ask…
Get real
Brands are losing trust at a rapid rate. Inconsistent messaging causes lack of trust. Your audience needs to know who you are, why you’re relevant to them, and what you stand for. Words like authenticity and transparency are thrown around a lot in marketing, but their importance to your audience cannot be over stated. They want to trust you. Consistent, on brand copy lets them do that.
Does your copy spell out the truth of your brand?
Read the room
Your mom was right. What you say and how you say it matters. It matters a great deal. Specificity is the key to unlocking the universal themes addressed in your copy. Don’t guess when it comes to your copy. Every time you communicate with your target market, it should be informed by who you’re talking to and – this is key – the contextual meaning that the messaging hold for them.
Does your copy speak to your audience so that they can hear you?
Prove it
That authenticity we just talked about? Your audience wants to see that your words and their experience with your brand matches up. They want to see that you’re on brand – even when you think no one is looking and even when you think it wouldn’t matter. They need to know that your relevant messaging wasn’t just a fluke. Consumers are ready and willing to engage in relationships with brands who prove that they get it.
Does your copy prove to your audience that they can trust you?
Connect the dots
Brand advantage comes when you can show your target market that you understand them, their pains, their desires, and the relationship to your offer in more than just a superficial way. Personalization goes a lot deeper than adding [first name] to your autoresponders. Audiences need to know that you understand their experiences 360 degrees and in living color. Your copy should show that you know the depth and context of your audience’s what, why, and how.
Does your copy show your audience that you understand relevance goes both ways?
Keep up
You’ve got to stay current with your messaging and copy. Audiences expect you to grow and evolve – just like they do. If you’re still using the same old messages and the same old marketing techniques, you’re out of touch. Relevance is practically synonymous with being current. Your target market expects you to iterate and pivot when necessary – as long as it makes sense and aligns with everything you’ve told them about what your brand stands for.
Does your copy leave your readers thinking of your brand as agile and fresh?
Find out if the intent of your copy matches its impact.
- Why get an Optimization Review?
- How does it work & what's included?
- Website Copy Review
- Landing/Sales Page Review
- Email Campaign Review
❕ You need to reduce your bounce rates and increase your conversions.
❕ You’ve got in house copywriters that handle content, creative, and social media copy but none of them are conversion copywriters.
➡️ You need an Optimization Review.
Optimization reviews are perfect for you if:
✔ You’re not ready to make a long term, budget juggling commitment of 3 months and $15k.
✔ But you need to know that your copy is more than informative, it’s persuasive.
✔ You’re not getting leads or subscribers.
✔ You’re getting leads and trials and but they’re not highly qualified so…no sales and no subscriptions.
✔ You know your product or service is awesome but your sales numbers are substantially less than awesome.
✔ You’re getting good leads and sales but you have a sneaking suspicion that you should be getting more.
You need some copy confidence.
You need killer copy – not copy that kills your conversions.
That’s exactly why you need an Optimization Review.
With 3 to choose from, you can get your funnel copy optimized and get your sales back on track in no time.
The price? Just $997
1. You purchase your Optimization Review.
2. You fill out the intake form that gives me the insider info I need to give you my best, tailor-made conversion optimizations for your brand.
3. You’ll get email updates to let you know that your review is on the schedule.
4. You’ll receive another email in about a week with a link to schedule a 30-minute followup video call via Zoom to discuss my findings, and another link to a Google Drive folder containing:
– A 45-60 minute video walkthrough as I review your copy and offer suggestions to improve your conversion rate.
– A CRO Brief (conversion rate optimization) that outlines my suggested focus areas and efforts for your messaging and testing.
– Quick wins you can implement for immediate wins like alternate headlines/subject lines for a/b testing.
5. We have a 30-minute followup via Zoom to ask questions and talk about next-step suggestions that will take your copy to that next level.
And it’s just $997.
You hear conversion experts talk about letting your website do the heavy lifting of your marketing and sales and you wonder if your website is up to that task.
You need website copy that you can count on to continue your customer’s journey and further the conversion process.
It couldn’t be easier.
Choose your 3 most visited website pages (that aren’t landing/sales pages) to review.
Fill out the intake form.
In a week you’ll get a link to your Google Drive folder containing:
– A 45-60 minute video walkthrough as I review your copy and offer suggestions to improve your conversion rate.
– A CRO Brief (conversion rate optimization) that outlines my suggested focus areas and efforts for your messaging and testing.
– Quick wins you can implement for immediate wins like alternate headlines for a/b testing.
Then we’ll have a 30-minute followup via Zoom to ask questions and talk about next-step suggestions that will take your copy to that next level.
All for only $997
Your bounce rates are outpacing your click rates.
Your copy looks good but isn’t performing as well as you’d hoped – and you’re not quite sure where the disconnect is happening.
Your landing page is money – or it should be. If your messaging isn’t connecting, then your landing page is costing your money every time a visitor doesn’t convert.
So how do you find the problem and fix it?
It couldn’t be easier.
Choose your landing/sales pages to review.
Fill out the intake form.
In a week you’ll get a link to your Google Drive folder containing:
– A 45-60 minute video walkthrough as I review your copy and offer suggestions to improve your conversion rate.
– A CRO Brief (conversion rate optimization) that outlines my suggested focus areas and efforts for your messaging and testing.
– Quick wins you can implement for immediate wins like alternate headlines for a/b testing.
Then we’ll have a 30-minute followup via Zoom to ask questions and talk about next-step suggestions that will take your copy to that next level.
All for only $997
Your email campaigns are the lifeblood of your brand’s relationship with your audience.
Today’s consumers are bombarded with up to 10,000 marketing messages a day. A day!
This means that audiences are savvier, more sophisticated, and more skeptical than ever before.
So how do you make people want to open, read, and engage with your emails?
Persuasion.
Chances are that you could be missing an important opportunity to establish and maintain an intimate, authentic, and engaging conversation with your subscriber list.
If you’re just conveying information with “Here’s our new blog post.” “Catch us on Insta.” and “Have you seen our sale?” Then you’re missing the boat. Big time.
So how do you up your game?
It couldn’t be easier.
Fill out the intake form and send over the email campaign you’d like to have reviewed.
In a week you’ll get a link to your Google Drive folder containing:
– A 45-60 minute video walk through as I review your copy and offer suggestions to improve your conversion rate
– A CRO Brief (conversion rate optimization) that outlines my suggested focus areas and efforts for your messaging and testing.
– Quick wins you can implement for immediate wins like alternate subject lines for a/b testing.
Then we’ll have a 30 minute follow up via Zoom to ask questions and talk about next-step suggestions that will take your copy to that next level.
All for only $997
Let your copy out of the box…
The Process
My data-driven process is the key to success for businesses committed to marketing that creates meaningful consumer relationships.
I create relevant messaging that get results for brands – from 9-figure powerhouses to can’t-get-enough-of-them personality-driven brands.
Wanna know the secret? It starts with training with the greats. Continues with countless hours spent researching, testing, and validating that makes businesses like yours money.
The secret is, there is no secret. Good conversion strategy and messaging is the result of hard work and continual study. But here’s a peek at how I make the magic anyway:
1. Utilize my Read the Room Framework for research & discovery.
2. Form insights that create core or key messaging hierarchy.
3. Writing and editing of conversion optimized copy.
4. Testing and optimization…as available.
Services
Optimize for conversions at every point in your customer’s journey.
Your target market is more than a target. Your marketing and sales campaigns need to be relevant.
Campaigns are conversations. They are what connects you to your audience – or prompts an immediate disconnect. It can make or break a business.
???? Do you have confidence in your copy?
???? Do you know that your audience is hearing what you need them to hear?
???? Are you tired of underperforming campaigns?
Reach out below and let’s get started.
Your messaging is your lifeline. It’s what connects you to your audience – or prompts an immediate disconnect. It can make or break a business.
???? Do you have confidence in your copy?
???? Do you know that your audience is hearing what you need them to hear?
???? Are you tired of underperforming campaigns?
Reach out below and let’s get started.
Conversion Optimization Reviews & Consultations
Selective solutions for brands that are looking to close the gap between intent and impact within a specific portion of the customer journey or funnel.
Conversion Immersion Advantage
Soup to Nuts, TOFU, MOFU, & BOFU enterprise solutions for brands that want data-driven insights and conversion optimization in multiple points of the funnel & customer journey.
Brand Your Ground
If you want to make an impact on your conversions, then you need to make a significant impact on your market. You need to Brand Your Ground and create a brand that connects so that your target market can hear you no matter how much competition you have.
Read the Room
Consumers don’t have time or attention for brands that don’t get them. If your brand wants to attract and delight customers and clients, then you need the data backed insights that help you Read the Room and create a more meaningful consumer relationship at every touchpoint.
Lead Gen Conversion Copy
Stop casting wide nets that waste your resources. Let’s dig into the data to find out exactly how to get highly qualified leads and create the messaging that makes it happen.
Sales Focused Conversion Copy
We’ll take those leads from warm to hot. Let’s take those great leads all the way to the sale – and get the insights we need to create relevant campaigns that connect and convert like crazy.
You’ll find my copy at the intersection of
Intention + Impact
Audiences are becoming more and more sophisticated. A trend that’s unlikely to reverse itself.
People expect more than they ever have from you.
✔ Before they engage in a consumer relationship.
✔And even more once they do – if you want to maintain it.
Is your copy up to the challenge?
Does your messaging intent match its impact?
We can help.
Read the Room Marketing
Corpus Christi, TX